Privacy Policy Overview

Data We Gather

We collect and manage various types of personal information, including:

2. Our Use of Your Data

Your personal information is utilized for these key purposes:

• Service Provision and Contract Fulfillment:
  • We handle your vehicle rental bookings and agreements with care. Identity verification is conducted to confirm that you meet our rental criteria. We streamline the vehicle collection and return procedures for your convenience. Payment processing, including deposits and associated charges, is managed efficiently to ensure a smooth transaction experience.
• Client Correspondence (Contract Obligations and Legitimate Interest):
  • We send booking confirmations, updates, and essential rental information. We respond to inquiries and offer customer support. We notify you of any changes to our services or policies.
• Marketing Preferences and Consent Management:
  • We will send promotional offers, newsletters, and service updates based on your consent or our legitimate interest. You may opt out at any time.
• Service Enhancement for Customer Benefit:
  • Evaluating website analytics to refine user experience and overall functionality. Conducting assessments to improve our vehicle fleet and service offerings.
• Legal Compliance and Obligations:
  • Adhering to all legal, regulatory, and tax obligations. Mitigating fraud risks and safeguarding service integrity. Addressing disputes and upholding our terms and conditions.

Data Sharing Practices

Sharing Your Personal Information

• Car Hire Service Partners: We engage third-party companies, including payment processors and IT support, to facilitate our services. These partners are required to safeguard your data.

We do not share your personal information with third parties for marketing.

Data Protection

At Park Royal, we employ effective technical and organizational strategies to safeguard your personal information from unauthorized access, modification, disclosure, or destruction. Our protective measures include encryption, access controls, secure servers, and routine security evaluations. Nevertheless, it's important to acknowledge that no method of online transmission or electronic storage is entirely secure.

Data Storage Policies

At Park Royal Car Hire, we retain your personal information only for the time required to achieve the intended purposes, which may include compliance with legal, accounting, or reporting obligations. The duration of retention differs based on the specific type of information and the context in which it is processed.

Your Rights at Park Royal

Your rights under UK data protection law include:

• Access to Your Information: Obtain a copy of your personal information on file.

For assistance with your rights, please reach out using the details below.

Cookies and Tracking Practices

Park Royal employs cookies and similar technologies to improve your online experience, assess website traffic, and customize content. You have the option to adjust your cookie preferences directly within your browser settings, allowing for greater control over your data and how it is used during your visits.

Policy Changes

Park Royal may revise this Privacy Policy from time to time to align with changes in our practices or legal obligations. Any updates will be reflected on this page, along with a new "Last Updated" date. We recommend reviewing this policy periodically to stay informed about our privacy practices.

Contact Park Royal

For inquiries regarding our Privacy Policy or data practices, please reach out: